Friday 2 December 2016

Erwin Fiebig | 9 marketing trends you need to know about in 2017

As a very eventful 2016 comes to a close, the year’s happenings have sparked conversations and a movement for change globally. Hence it is difficult for brands to pre-empt which are the conversations they need to be on to connect with consumer sentiment.


According to a new Future 100 report by J. Walter Thompson Intelligence, here are the top 10 marketing and advertising trends marketers need to know to be prepared for the fast-approaching 2017 year. According to the folks at JWT, markets that have long been overlooked or misunderstood are about to get their due. Brands need to also address the large and growing disabled population and returning their focus on the generation X folks. Read More.......

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